ABOUT US
Bringing “traditional skills” that has been nurtured alongside long history into modern lifestyles.
We want to infuse new life into our products, to make them a colourful part of everyday life, and to pass on the skills that have been spun down through the ages to the next generation.
We have developed seven colours of traditional Japanese colours, and we want our customers to feel the changing seasons, changing times and changing people.
Like a rainbow(called “NIJI” in Japanese) in a clear sky, without dividing the world.
Our aim is to create products that will be loved everywhere in the world and in every era, and that will be connected to the next generation.
(Part of the profits from this brand will be used to train the next generation of craftsmen.)
悠久の歴史と共に育まれてきた”技術”を現代のライフスタイルに
新たな息吹をプロダクトに吹き込み、”日常”を彩るモノであり、これまで紡がれてきた技術を次世代に繋ぐモノとして
日本の古来からの色味を７色展開し、季節の移ろい、時代の移ろい、人の移ろいを手に取って感じて頂きたいと思っています
世界分け隔てなく、澄んだ空に架かる”虹”の様に
世界どこでも、またどの時代にも愛され、次の世代へ繋がるものづくりを目指しています
（このブランドの収益の一部は次世代の職人育成の為に活用されます）
7 COLOURS, VARIOUS WAY
NIJI 虹
The word 'NIJI=rainbow' is a Japanese reading of a character from China, and its original meaning was a snake. The culture of using the rainbow as a snake is unique to the Asian region.
ANZU 杏
In Japan, the fruit has been cultivated since ancient times, as the 'anjin' in the seeds was used heavily as a herbal medicine. The name appears in the Kokin Wakashu.
KAREKUSA 枯草
In ancient times it was also called withering colour. It is reminiscent of the colour of one of the seven autumnal grasses, when the tailed plants (susuki) begin to wither (kare-o-bana).
USUASAGI 薄浅葱
Asagi-iro, as the Chinese character suggests, refers to 'a pale indigo colour with greenish tints'. The term "asagi-iro" was coined around the Heian period (794-1185) and was used to describe the colour of kimonos.
HANADA 縹
This is a representative colour name among the indigo dyeing colours known since ancient times. It was already mentioned in the Nihonshoki (Chronicles of Japan), a history book established in the Nara period (710-794).
HIWA 鶸
It is derived from the colour of the feathers of the siskin, a small bird that lives in forests. The colour is thought to have originated in the Kamakura period (1185-1333), as it appears in a book called Hokuiki, which compiles the ceremonial dress of samurai during the Kamakura period (1185-1333).
SUMIRE 菫
The violet flower has long been loved as a representative flower of spring, and is mentioned in Japan's oldest anthology of poetry, Manyoshu. In the past, purple, including violet, was a special colour that only people of high status were allowed to wear.
